Ricardo Semler

“The Bible is a very interesting book to keep going back to to get a glimpse of humanity.”

“Shakespeare has all of the human traits; if you look somewhere you will find it, either in King Lear or Hamlet or Macbeth; it’s there.”

“It’s a little bit like The Little Prince, the French book by Antoine de Saint-Exupéry which says that you are responsible for everything that you captivate.”

“I always go back to two books, one by Karl Jung and his whole issue of collective unconscious”

“These kinds of books – and Kafka I think is extraordinary – give you an enormous insight into the people who are doing things and why they’re doing things, rather than the whole set of how-tos.”

“There’s one which is wonderful is a collection of parables, and there’s a set of parables.”

“I think those will answer the business world much closer than people think.”